As the common saying goes, change is the only constant thing in life. Following the same suit, over the last decade, SEO has been evolving. When the concept first came into play, it was just competition as to who could stuff more keywords and backlinks into their content. Google took note of this, and they have been improving their algorithms to seek out the highest quality content with quality links. As much as the aspect of quality has remained the cornerstones of SEO, there are other ways you can keep up with the changing tides:
1. Blog optimization through mobile friendliness
People are very steadily moving to mobile as their primary source of information. Current statistics show that mobile traffic has surpassed desktop traffic.
Here are ways to ensure your blog content creation process is mobile friendly:
- Make your website what analysts call ‘responsive.’ A responsive website Is whereby the content and information appear on a mobile device the same way it would on a desktop. Contrary to bloggers’ popular belief, this does not automatically happen. You have probably experienced websites where the words overlap with images or some pop-up buttons do not work. If you do not have the experience or skills to do this, you can hire a professional for assistance.
- Make relevant information stand out. Some people have the time to read through an entire blog post; others would refer to skim through for the information they need. You need to make sure that should the latter be visiting your website; your blog content is formatted and structured in a way that will benefit them.
- Include the Viewport Meta Tag. It lets all your readers custom fit your website on whatever size of screen they are using.
- Lastly, make sure that you regularly perform mobile testing to ensure that all kinks are worked out.
2. Keywords are old news
As mentioned earlier, old search engines would not consider websites that did not contain specific keywords. People used to place keywords anywhere to get their pages to show up during searches. In response to this, in the year 2013 Google rolled out a new algorithm that went a step further to analyze the intention behind the use of any keyword.
As much as keywords help in blog optimization, nowadays blog content creators and marketers need to an in-depth explanation of the keywords that they use.
3. Be creative in your content creation
“Content is still king, but just creating content is not enough,” advises Andy Johnson, Sr. SEO Specialist with Utah SEO agency Red Olive. “An article about ‘How to buy a good used car.’ has already been done 1000 times. There aren’t a lot of topics that writers haven’t covered a lot, and for SEO, now is the time to put a new twist on content. A new twist like ‘How I learned to buy a great used car from online dating,’ is where the new content needs to be.” Readers are no longer falling for click bait. A content creator needs to do proper research on the topic of discussion. Here are tips for creating good content:
- Solve your audience’s problems. Let your content be a solution, not just an additional piece of information. The needs that your audience has can be analyzed from various sites including Google.
- You can also keep tabs on your competitors to see what they are writing. Evaluate the gaps that your competitors are not fulfilling and make that your area of discussion.
- Base your content on facts, not hearsay or something picked directly from another website. Take your time to do proper research and quote reliable sources. Be careful not to do overkill with your facts. Make sure that you present the facts in a way that your audience can easily understand.
A benefit of developing good content is that it also gets recognition on social media, which significantly affects SEO. Social media exposes your content to a lot of users all at once.
A website can measure the quality of its content by how many visits it has and how much its content is shared. Google also bumps down content with grammatical errors and those that are replicas from other sites.
4. Link schemes should no longer be a priority
You have probably clicked on a link for something you needed and ended up diverted to another site that has nothing to do with your query. This tactic is how desperate some we users were, and still are, to get traffic to their websites. Black Hat SEO would purchase backlinks from irrelevant sites to help artificially boost their traffic metrics.
As a website that gets more developed websites linking to yours, your website rakes higher on a search engine. Unfortunately, due to some sites still using backlink schemes, links should no longer be on your priority list.
Google highly penalizes sites that have black hat such behavior.
5. Bypass SEO
Have you tried everything yet your website is not getting the traffic it deserves? If you are confident about the quality of your content and that every mentioned measure is put in place, you can also use paid promotion to reach your target audience. This penetrates not only your market but also your competitor’s market.
You should remember to be harmonious in the use of the above methods; one strategy alone cannot give the best SEO results.