How to Tell Your Prospective Clients How You Can Help Them

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Hiring a home health aide is not an easy decision for many people. No matter how challenging it is for them to address the needs of the elder or disabled person in the house, the thought of leaving the loved family member in the care of a stranger can be quite unsettling. Often, what happens is that the caregiver simply compromises on his or her own career to care for the elder or they try to juggle everything and end up compromising both the care given to the patient and their own peace of mind, without meaning to. Hiring a competent, qualified home health aide is the ideal solution in such situations, but to convince the caregiver of this is not always easy.

Most often, the client comes to you with a not-quite-clear idea of how you can help them. Just explaining your services clearly, giving them a quick view of how you can take a lot of the load off their shoulders helps them realize how they can help themselves and also give a better quality of life to the person they have to care for.

Explaining what they get from you

 Your first task as the owner of a home health aide agency is to help a potential client understand the various services that you offer. Many clients may not be aware of exactly what degree of care they can expect from a health aide. However, before you start telling them about what you can do, gain a brief understanding of the needs they have, learn more about the patient’s condition so that you can make pertinent suggestions.

Once you have a basic understanding of what kind of care the patient will need, you are in a good position to explain how your aides can shoulder the responsibilities that the client is currently finding most challenging. In particular, tasks that can be more quickly, more competently done by persons who have medical expertise, such as wound care or administration of medications, are best left to your qualified, trained aides.  Point out how the aide’s training makes it easy for them to carry out the task with minimal discomfort or risk to the patient. Next, you can list out all the tasks that your trained medical aide can do for the patient and ask if the client has any more tasks in mind that they are unable to carry out to perfection.

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Assistance with non-medical tasks

 Nursing care is definitely not the only kind that patients need. In fact, typically, it is the non- medical care that takes up a lot of time and effort from the caregiver and makes it tough to keep up. These tasks could range across helping the patient bath or brush, change clothes, eat, have their medications or just providing companionship to the patient and helping keep their spirits up. Mention it to the caregiver if you also have aides for such non-medical tasks so that they do not harbor the impression that only the nursing care can be outsourced.

Addressing anxiety about costs

 One of the biggest roadblocks in hiring a home health aide is the cost factor. Many people assume that hiring someone would result in unaffordable huge bills, but this is not necessarily true. To keep costs reasonable, the client has the option of hiring a part-time aide to carry out just those tasks that are most difficult for them to do on their own, such as bathing the patient or taking them to the doctor’s or helping them exercise. They can also hire non-medical aides to take care of the patient’s regular necessities, such as feeding them or clothing them or reading to them, which would be cheaper than hiring a qualified, skilled, trained nursing aide.  Make sure you talk to them about this. You can also mention that there may be options to get financial help for hiring health aides. This page gives a clear picture of the cost and payment options for hiring health aides and is a good resource you can use.


Many clients who come to your agency may do so with just a vague idea about what hiring a health aide encompasses and how it can help them. By explaining the range of benefits that they and the patient derive from having an experienced, competent person at hand, you help them make an informed decision.