For the most part, when a company says that they want their event to impact their sales, they are referring to their hope that the event will strengthen their company’s brand recognition and will be an appropriate time to debut new products or services. Furthermore, they want it to increase long-term sales while also giving a boost to immediate revenue.
While it may seem like a lot to put on one event (and it is), the fact of the matter is that it can be done, as long as you are appropriately organizing the event and positioning it for success.
To learn more, read on for three ways your corporate event can impact your sales.
1. It helps enhance brand awareness.
If you believe that brand awareness is the goal of all marketing efforts in 2019, you would be about right. Brand awareness is crucial for all businesses — no matter their size and no matter what industry. Brand awareness directly affects your sales and your organizational success, which means it isn’t something to be overlooked.
When planning a corporate event, you want to ensure that every element of the occasion is representative of your brand and company vision, so that you are putting a cohesive message and experience out into the world. Don’t underestimate the power of hosting an event and having all interested parties in one space at the same time.
By opting to work with the top event production company in Dubai (or wherever you reside), you can be assured that you are hosting a memorable event that will remain in people’s minds for a long time to come.
After all, by hosting a live event, you are seizing the opportunity to put your company, your products or services, and your employees face-to-face with potential customers. In person, they can experience your offerings and witness the values and personality of your brand.
If you have great quality products and services, gathering people together to check them out leads to sales, word-of-mouth advertising and social engagement.
2. It gives you an opportunity to give back to your loyal customers.
There is nothing more valuable for a modern-day company than to have a community of loyal customers. As long as you continue to give them a high-quality product or service and an exceptional customer experience, you will be able to depend on them to regularly purchase from you, as well as spread the word about your business to their friends and family.
In other words, a loyal community brings you the most sought-after kind of marketing — their recommendation is free for you and trusted by others. This organic growth is one of the most preferred ways to grow your sales.
Depending on the type of corporate event you are hosting, there may be plenty of opportunities to utilize it for your community-building plans. After all, there is nothing more essential for building and sustaining a community than getting to speak with and hearing from your customers. And this is very likely to happen when people come together during an event.
If you are able to invite current or potential customers to your event, then it can prove to be a fantastic way to fulfill their desire for a positive brand experience. Alternatively, if you are unable to open the event to the general public, consider hosting a contest so that a few customers can attend.
3. It enables you to increase your sales funnel.
Even if you aren’t selling anything during your event, you still want to be gathering as many contacts as possible from attendees to increase the number of people who are involved in your sales funnel. This is important because if you want to maximize your event conversions, then you need to concentrate on your marketing and sales funnel.
First and foremost, you want to ensure that your event gets on the radar of as many people as possible who are at the top of your funnel (prospects). Next, through your call to action and an informative landing page, you can begin to convert these prospects into leads before transforming them into attendees through personalized emails that bolster the benefits of signing up for your event and provide new information.
After the event, your work isn’t over. In fact, you now have to maintain and nurture the relationships that have arisen throughout this process.
However, this is all fantastic for increasing your sales. You are not only gathering more potential customer data, but you are also learning more about the customer journey through your sales funnel, which can then be analyzed and tweaked as necessary. How is that for a win-win?
Has your company recently hosted a corporate event? If so, did you notice any impact on your sales? What would you do differently next time? If you haven’t, are you considering hosting one? What challenges or roadblocks are hindering you at the moment? Let us know in the comments below!
Mahmoud Majed is the Managing Director at Level Production in Dubai. Prior to his role at Level, Mahmoud was the Regional Marketing Director for Jeetek holding group for 8 years, handling accounts such as Virgin Megastore and Man’oushe Street. He was also Division Manager for high-end luxury at Al Tayer Group.